$28K Average Monthly Revenue from Mixed Beverage Sales
1904 RANCH ROAD 12 STE 107, SAN MARCOS, TX 78666
THE GRAY HORSE is a licensed bar and restaurant located at 1904 RANCH ROAD 12 STE 107, SAN MARCOS, Texas 78666. This establishment generates an average of $28K per month in mixed beverage revenue, with a total of $5.2M in gross receipts tracked over 188 months of reporting.
The venue has been reporting revenue data to the Texas Comptroller since Oct 2007, providing 16 years of detailed sales history. This official data includes monthly breakdowns of liquor, wine, beer sales, and cover charges, offering complete transparency into the business performance of this SAN MARCOS establishment.
As a mixed beverage permit holder, THE GRAY HORSE is part of the SAN MARCOShospitality and nightlife industry. All revenue data displayed is sourced from official Texas Comptroller of Public Accounts reports and represents gross receipts from alcoholic beverage sales as required by Texas state law.
Explore 188 months of detailed revenue history for THE GRAY HORSE. Track monthly sales trends, identify seasonal patterns, and compare year-over-year performance from 2007 to 2023.
Detailed breakdown of THE GRAY HORSE's mixed beverage revenue by category. See the percentage distribution between liquor, wine, beer sales, and cover charges to understand the venue's sales composition.
Mixed beverage gross receipts represent the total revenue generated from alcoholic beverage sales at licensed establishments in Texas. Every bar, restaurant, and nightlife venue with a mixed beverage permit must report monthly sales data to the Texas Comptroller of Public Accounts. This data includes revenue from liquor, wine, beer, and cover charges.
The revenue data displayed for THE GRAY HORSE and all other SAN MARCOS area bars comes directly from official state records. Texas establishments are legally required to report accurate gross receipts for tax purposes. The Texas Alcoholic Beverage Commission (TABC) and Comptroller's office enforce compliance, making this data highly reliable for business analysis, market research, and competitive intelligence in the Austin hospitality industry.
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