Advertising & collaboration
Reach Austin where people are already paying attention
ATX Things publishes the data Austin actually looks things up in — bar and restaurant revenue, building permits, health inspections, creek levels, neighborhood guides. Our readers are locals plus the real-estate, hospitality and business people who work here.
The audience, honestly
We are a growing site, not a mass-reach publisher. These are real numbers from the last full month, not projections, and we do not sell guaranteed impression volumes. You get actual impression and click reporting every month.
Measured 1 Jul – 3 Aug 2026 across 10,800 unique visitors.
Google Search Console, July 2026, returning about 2,500 clicks.
Creek and greenbelt flow pages, the longest-dwell pages on the site.
Visits in the window, at an 8% bounce rate against 85% for search.
What each placement actually draws
- Creek & greenbelt flows~3,500 pageviews/month, 3m28s average dwell
- Guides & articles~5,000 pageviews/month across the library
- Bars & restaurants data2,000+ venue pages, steady search traffic
- Health inspections~250 pageviews/month and growing
- Homepage~430 pageviews/month
- Instagram~40,600 Central Texas followers, ~1,900 visits/month at 8% bounce
Our Instagram audience
About 40,600 of our Instagram followers are in Central Texas — 23.9% in Austin proper, plus Round Rock and Leander. They skew 62% aged 25 to 44 and 65% women, and they are most active between 6pm and 9pm. That audience sends us about 1,900 visits a month at an 8% bounce rate, against 85% for search traffic. We price social on the clicks it delivers and we report them.
Instagram Insights, 5 Jul – 3 Aug 2026: Austin 23.9%, Round Rock 2.1%, Leander 1.6% of 147k.
25–34 is 24.2% and 35–44 is 38.0% — the core local spending demographic.
64.7% women, 35.3% men.
At an 8% bounce rate, against 84.9% for search traffic over the same window.
Rates
Published prices, no media kit request required. Anything marked “Buy now” is instant, at the listed price. Multi-month commitments are discounted through a conversation instead: 10–15% at three months, 15–20% at six, 25–30% on an annual prepay.
Featured business listing
Your business highlighted on the pages people already use to find places like yours.
- Featured card on the bars & restaurants index and relevant neighborhood pages
- Logo, one-line description and a link to your site
- Monthly impression and click reporting
- Cancel any time
Featured business listing — annual
The same featured placement, paid yearly at a discount.
- Everything in the monthly featured listing
- Twelve months of placement for the price of about eight
- Quarterly performance summary
Email digest sponsorship
Coming soonA sponsor slot in one send of the Austin digest.
- Headline, 40-word blurb, image and link in one send
- Top-of-newsletter position
- Click reporting after the send
Email digest — monthly
Coming soonSponsor every send for a month.
- Sponsor slot in every digest for one month
- Top-of-newsletter position
- Monthly click and open reporting
Instagram feature
A feed post and story to our Central Texas Instagram audience, with a link to you.
- One feed post and one story on our Instagram
- Reaches ~40,600 Central Texas followers, 62% aged 25–44, 65% women
- A link your readers can actually tap
- Click reporting from the link, so you see real numbers
- Labelled as paid, per FTC endorsement rules
Instagram Reel
A produced vertical Reel about your business, posted to our Central Texas audience.
- One Reel, shot and edited by us, plus a story pointing to it
- Reaches ~40,600 Central Texas followers, 62% aged 25–44, 65% women
- A link your readers can actually tap
- View, reach and click reporting after the post
- Labelled as paid, per FTC endorsement rules
Dashboard sponsorship
Sponsor one of our data products for a month — creek flows, bar revenue, the economy dashboards, 311, crashes, code complaints or the landlord registry.
- Sponsor unit on your chosen dashboard for one month
- Reaches the real-estate, hospitality and business readers those pages draw
- Monthly impression and click reporting
Sponsored article
A full article about your business, written to our editorial standard and labelled as advertising.
- One 800–1,200 word article, researched and written by us
- Permanent home on the site with your own URL
- Placement in the relevant guide and category pages
- A mention in the email digest once it launches
- Labelled "Paid Advertisement"; every outbound link carries rel="sponsored nofollow"
Sponsored article series
Three sponsored articles over a quarter, at a discount to buying them one at a time.
- Three 800–1,200 word articles, researched and written by us
- Published across a quarter so there is a trend to read, not one spike
- Permanent home on the site, each with its own URL
- Placement in the relevant guide and category pages
- 20% below the price of three separate articles
- Labelled "Paid Advertisement"; every outbound link carries rel="sponsored nofollow"
Run of site
One sponsor unit running across the homepage, the dashboards and the bars index for a month.
- Sponsor unit on the homepage, the bars & restaurants index and the economy dashboards
- The widest reach we sell short of an annual partnership
- Monthly impression and click reporting
Founding annual partner
Year-round presence across the site, the digest and our data products.
- Homepage and dashboard placement all year
- Two sponsored articles
- Six email digest sponsorships once the digest launches
- Featured listing across every relevant surface
- Quarterly performance review
What we will and will not do
We will
- Label every paid placement "Paid Advertisement", above the creative
- Report real impressions and clicks every month
- Write sponsored articles to the same standard as our editorial
- Let you cancel a monthly placement whenever you want
We will not
- Sell followed links or any other SEO ranking signal
- Change a ranking, a score, or a data point for money
- Remove or soften the advertising label
- Quote you an audience number we cannot evidence
Tell us what you need
We read every one of these and will come back to you with a recommendation and a price, usually within a day.
Questions
How much does it cost to advertise on ATX Things?
Featured business listings start at $99 a month. Dashboard sponsorships start at $500 a month, sponsored articles at $450, and run-of-site placement at $600 a month. A founding annual partnership is $4,000 a year. Every price is on this page — you do not have to ask for a media kit.
How big is the audience?
In July 2026 the site drew about 16,400 pageviews from 10,800 visitors, and around 148,000 Google search impressions returning roughly 2,500 clicks. Instagram sent about 1,900 of those visits at an 8% bounce rate, making it our best-converting source. We are a growing local site rather than a mass-reach publisher, and we would rather tell you that up front than oversell it.
Do you sell links for SEO?
No. Every sponsor link carries rel="sponsored nofollow", without exception and at any price. Google's link spam policy prohibits selling links that pass ranking signals, and its site reputation abuse policy can demote an entire domain for it. Our search visibility is the thing advertisers are buying access to, so we will not trade it.
How is sponsored content labelled?
Every paid placement carries a "Paid Advertisement" label above the creative, at full contrast. That follows FTC native-advertising guidance, which treats softer wording like "brought to you by" as insufficient where an advertiser shaped the content. Readers always know what they are looking at.
Can I pay to change my ranking or get a better review?
No. Our rankings come from Texas Comptroller receipts, city permit filings and health inspection scores. That data is not for sale and never will be, because the moment it is, nobody has a reason to read the site.
How fast can I get started?
Anything marked "Buy now" on the rate card is instant: submit your ad, pay, and it goes live as soon as the payment clears. For everything else, send the form below and we will come back to you with a recommendation and a price, usually within a day. Nothing is charged until you have agreed to it.
What is not accepted?
We do not run adult content, gambling, payday or title lending, crypto token offerings, unregulated health claims, firearms sales, political campaigning, multi-level marketing, or essay and credential mills. Cannabis, alcohol brands, injury law, healthcare and financial advice are handled case by case.
Terms
- Placements go live within two business days of payment clearing, or on your requested start date if it is later.
- Reschedule free up to three business days before the start date.
- Cancel before anything runs and you get a full refund. Once a placement has run, that portion is not refundable.
- A monthly placement can be cancelled any time and stops at the end of the month you have paid for.
- If we fail to run something you paid for, or run it wrong, you get the run again at no charge or your money back for that unit. Your choice, not ours.
- Sponsored articles stay up permanently unless you ask us to take one down.
Something not covered here? Get in touch.