The mixed-beverage permit for STERLING EVENTS ended on 2024-12-05. Final receipts reported: December 2024.
A stopped filing is not proof of closure — when a bar changes hands the new owner files under a new taxpayer and location number, so the old record goes quiet while the doors stay open.
Measured against July 2026, the newest month of Austin-metro receipts the Texas Comptroller has published. Everything below about STERLING EVENTS is a record of what was filed, not a claim about what is open today.
AUSTIN Bar Revenue History
STERLING EVENTS
$14,730 in mixed-beverage sales, November 2024 (-41.3% vs. October 2024)
STERLING EVENTS also filed a mixed-beverage return for December 2024 reporting no receipts. A zero-receipt return is a filed return with nothing on it — most often a formality on a permit period that has closed — so it is not read here as a month of trade, and no percentage on this page is measured from it. The figures above cover November 2024, the newest month with receipts.
7311 DECKER LN, AUSTIN, TX 78724Travis County
📊About STERLING EVENTS
STERLING EVENTS reported mixed-beverage sales at 7311 DECKER LN, AUSTIN, Texas 78724 in Travis County. Its last reported month was November 2024, at $14,730. The Comptroller record stops there. A stopped filing is not proof of closure — when a bar changes hands the new owner files under a new taxpayer and location number, so the old record goes quiet while the doors stay open.
Across its filing history this location reported $1,045,567 over 72 monthly returns, January 2019 through December 2024 (2019 – 2024). That is a lifetime sum, not a monthly figure — the two are separated everywhere on this page. Its strongest single month on record was April 2019, at $113,039.
The Texas Comptroller records the mixed-beverage responsibility for this location as having ended on 2024-12-05. That is the state saying the permit period closed, which is stronger evidence than a simple gap in filings — but it still describes a permit, not a front door.
📉How STERLING EVENTS Was Trending
Each comparison names both windows. Where a comparison is not valid for this venue it is left out rather than filled with a zero.
STERLING EVENTS filed 72 consecutive monthly returns through December 2024.
Comparisons we cannot make for this venue (3)
- Year over year, twelve-month totals: Needs two complete twelve-month windows to compare.
- Trailing twelve months: Only 0 of the 12 months ending July 2026 were reported.
- Trailing three months: Only 0 of the 3 months ending July 2026 were reported.
📈Monthly Receipts, January 2019 – December 2024
72 monthly returns filed by STERLING EVENTS. Months with no filing are absent from the series rather than plotted as zero — a missing month means the venue did not file, which is not the same as reporting nothing. A month that was filed with no receipts is a real filing and is plotted, on the baseline and marked, because that too is a different fact from either of the other two.
A later return was filed for December 2024 reporting no receipts. It is plotted below at the baseline and marked with a ring, but it is not treated as this venue's latest month of trade.
Monthly Revenue by Category
72 months of data • Hover or tap to explore3 of these 72 months were filed as a return reporting no receipts — plotted on the baseline and ringed, because a filed $0 return is a real filing, not revenue. Months with no return filed at all are not in this series: the line skips them rather than dropping to the baseline, so a gap in filing never reads as a month of zero sales.
Annual Comparison
Calendar-year totals as filed. A year with fewer than 12 filed months is marked — a part-year total is not comparable to a full one.
📅Year by Year
Calendar-year totals as filed. A year-over-year change is shown only where both years are effectively complete — comparing a full year against a four-month stub would be a fabricated collapse.
| Year | Months filed | Receipts reported | vs. prior year |
|---|---|---|---|
| 2019 | 12 of 12 | $441,613 | |
| 2020 | 12 of 12 | $34,894 | -92.1% |
| 2021 | 12 of 12 | $66,423 | +90.4% |
| 2022 | 12 of 12 | $140,718 | +111.9% |
| 2023 | 12 of 12 | $181,608 | +29.1% |
| 2024 | 12 of 12 | $180,311 | -0.7% |
🥃What Sold: Revenue Mix
Share of reported receipts by category over January 2024 – December 2024 (the last 12 reported months). Only alcoholic beverage sales and cover charges are reported to the Comptroller; food is not in this dataset.
🗓️Seasonal Pattern
How STERLING EVENTS distributes its year, averaged over 2019 – 2024. 100 equals this venue's own average reported month — the index compares the venue to itself, never to another bar. Its strongest month is April (307), its weakest is August (45).
Across every Austin-metro venue with enough history to measure (2017 – 2025), the strongest month overall is October, around ACL Fest and the weakest is January. STERLING EVENTS runs on a different calendar — its strongest month doesn't match the region's.
STERLING EVENTS — Address on File
The address the Comptroller has on the final filing (December 2024).
Where It Ranks
By November 2024 receipts alone — a single month, not a lifetime total.
Filing Record
❓Frequently Asked Questions
- Is STERLING EVENTS still open?
- The Texas Comptroller records the mixed-beverage responsibility for STERLING EVENTS as having ended on 2024-12-05, with its final return filed for December 2024. That is the state stating the permit period closed, which is the strongest closure signal in this dataset — but it describes a permit, not a front door. That return reported no receipts — a filed return with nothing on it, which is not a month of trade. Its newest month with receipts is November 2024, at $14,730. A stopped filing is not proof of closure — when a bar changes hands the new owner files under a new taxpayer and location number, so the old record goes quiet while the doors stay open.
- How much does STERLING EVENTS make? (November 2024)
- STERLING EVENTS reported $14,730 in mixed-beverage gross receipts for November 2024, -41.3% against October 2024 and +570.5% against November 2023. That is a single month, not an average: over its whole reported history the venue has filed $1,045,567 across 72 months. This is mixed-beverage (alcohol) receipts only, not total business revenue. STERLING EVENTS also filed a mixed-beverage return for December 2024 reporting no receipts. A zero-receipt return is a filed return with nothing on it — most often a formality on a permit period that has closed — so it is not read here as a month of trade, and no percentage on this page is measured from it. The figures above cover November 2024, the newest month with receipts.
- Where was STERLING EVENTS located in AUSTIN?
- STERLING EVENTS filed mixed-beverage returns for 7311 DECKER LN, AUSTIN, TX 78724, in Travis County. The address is taken from the venue's filings, the most recent of which covers December 2024.
- What did STERLING EVENTS sell?
- Over January 2024 – December 2024 (the last 12 reported months), STERLING EVENTS reported 36% liquor, 13% wine, 50% beer and 0% cover charges. The largest share was beer. Only alcoholic beverage sales and cover charges are reported to the Comptroller — food sales are not in this dataset.
- Is STERLING EVENTS busy? How does it rank among Austin bars?
- This dataset tracks mixed-beverage receipts, not foot traffic, so there is no direct measure of how busy STERLING EVENTS is. The closest proxy: by receipts reported for November 2024, STERLING EVENTS ranked #1336 of 1868 Austin-metro venues that filed for that month, and #2 of 3 venues in ZIP 78724. A higher-ranked venue sells more alcohol in a month; it is not a measure of how crowded it is at any given time, and that is a single month's rank, not a lifetime one.
- What time period does the STERLING EVENTS data cover?
- 72 reported months, January 2019 through December 2024. Mixed-beverage receipts publish about three to four weeks after a month closes; the newest month currently published for the Austin metro is July 2026. Every figure on this page names the exact window it covers, because a single month, a trailing-twelve-month total and a lifetime sum are three different quantities.
- Where does STERLING EVENTS's revenue data come from?
- The Texas Comptroller of Public Accounts publishes Mixed Beverage Gross Receipts, a monthly record every Texas mixed-beverage permit holder is required by law to file. This page reads that dataset directly and adds no estimates, no modelled figures and no user reviews.
ℹ️How to Read This Page
What mixed-beverage gross receipts are
Every bar, restaurant and venue in Texas holding a mixed-beverage permit must report its monthly alcoholic-beverage sales to the Texas Comptroller of Public Accounts. Those returns cover liquor, wine, beer and cover charges. They do not cover food, retail or non-alcoholic sales, so these figures are a slice of a venue's business, not its revenue.
Why every number here names a window
A single month, a trailing-twelve-month total and a lifetime sum are three different quantities, and averaging a venue's whole history produces a number that has never been true of any actual month. Each figure on this page therefore carries the exact period it covers. Where a comparison needs history this venue does not have — a full prior year, two complete twelve-month windows, three complete calendar years for a seasonal index — the comparison is omitted and the reason is stated, rather than shown as a zero.
How current is this?
Receipts publish about three to four weeks after a month closes. The newest month currently published for the Austin metro is July 2026, and every recency judgement on this page is measured against that month rather than against today's date — so a late publication by the Comptroller never changes a venue's status. STERLING EVENTS last filed for December 2024, 19 months behind it.
What a stopped filing does and does not mean
A stopped filing is not proof of closure — when a bar changes hands the new owner files under a new taxpayer and location number, so the old record goes quiet while the doors stay open. A gap can also be a remodel, a seasonal close, a permit transfer or a slow filer. This page never states that a business is closed; it states when it last filed.
Explore more AUSTIN bars & restaurants
Compare STERLING EVENTS against the rest of the Austin metro on the bars dashboard, where the explorer filters by city — Austin, Round Rock, Cedar Park, Georgetown and the rest — by revenue, and by filing recency, and maps every venue it finds.
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