SAN MARCOS Bar Sales & Revenue Data
TACO CABANA
$381 in mixed-beverage sales, July 2026
135 LONG ST, SAN MARCOS, TX 78666Hays County
📊About TACO CABANA
TACO CABANA holds a Texas mixed-beverage permit at 135 LONG ST, SAN MARCOS, Texas 78666 in Hays County, and files monthly gross-receipt returns with the Texas Comptroller. Its most recent month with reported receipts is July 2026, at $381, which is also the newest month the Comptroller has published for the Austin metro.
Across its filing history this location reported $841,656 over 235 monthly returns, January 2007 through July 2026 (2007 – 2026). That is a lifetime sum, not a monthly figure — the two are separated everywhere on this page. Its strongest single month on record was April 2020, at $21,966.
As a mixed-beverage permit holder (TABC Permit #MB227273), TACO CABANA reports gross receipts from alcoholic beverage sales to the Texas Comptroller every month, as Texas law requires. Food sales are not part of this dataset, and neither are hours, menus or ownership.
📉How TACO CABANA Is Trending
Each comparison names both windows. Where a comparison is not valid for this venue it is left out rather than filled with a zero.
TACO CABANA filed 235 consecutive monthly returns through July 2026.
📈Monthly Receipts, January 2007 – July 2026
235 monthly returns filed by TACO CABANA. Months with no filing are absent from the series rather than plotted as zero — a missing month means the venue did not file, which is not the same as reporting nothing. A month that was filed with no receipts is a real filing and is plotted, on the baseline and marked, because that too is a different fact from either of the other two.
Monthly Revenue by Category
235 months of data • Hover or tap to explore4 of these 235 months were filed as a return reporting no receipts — plotted on the baseline and ringed, because a filed $0 return is a real filing, not revenue. Months with no return filed at all are not in this series: the line skips them rather than dropping to the baseline, so a gap in filing never reads as a month of zero sales.
Annual Comparison
Calendar-year totals as filed. A year with fewer than 12 filed months is marked — a part-year total is not comparable to a full one.
📅Year by Year
Calendar-year totals as filed. A year-over-year change is shown only where both years are effectively complete — comparing a full year against a four-month stub would be a fabricated collapse.
| Year | Months filed | Receipts reported | vs. prior year |
|---|---|---|---|
| 2007 | 12 of 12 | $44,871 | |
| 2008 | 12 of 12 | $42,857 | -4.5% |
| 2009 | 12 of 12 | $37,706 | -12.0% |
| 2010 | 12 of 12 | $40,126 | +6.4% |
| 2011 | 12 of 12 | $47,708 | +18.9% |
| 2012 | 12 of 12 | $50,610 | +6.1% |
| 2013 | 12 of 12 | $57,077 | +12.8% |
| 2014 | 12 of 12 | $62,488 | +9.5% |
| 2015 | 12 of 12 | $71,354 | +14.2% |
| 2016 | 12 of 12 | $72,022 | +0.9% |
| 2017 | 12 of 12 | $61,574 | -14.5% |
| 2018 | 12 of 12 | $57,332 | -6.9% |
| 2019 | 12 of 12 | $59,471 | +3.7% |
| 2020 | 12 of 12 | $79,826 | +34.2% |
| 2021 | 12 of 12 | $9,676 | -87.9% |
| 2022 | 12 of 12 | $10,914 | +12.8% |
| 2023 | 12 of 12 | $12,611 | +15.5% |
| 2024 | 12 of 12 | $10,871 | -13.8% |
| 2025 | 12 of 12 | $8,807 | -19.0% |
| 2026 | 7 of 12 (partial) | $3,755 |
🥃What Sells: Revenue Mix
Share of reported receipts by category over August 2025 – July 2026 (the last 12 reported months). Only alcoholic beverage sales and cover charges are reported to the Comptroller; food is not in this dataset.
🗓️Seasonal Pattern
How TACO CABANA distributes its year, averaged over 2020 – 2025. 100 equals this venue's own average reported month — the index compares the venue to itself, never to another bar. Its strongest month is April (235), its weakest is November (28).
Across every Austin-metro venue with enough history to measure (2017 – 2025), the strongest month overall is October, around ACL Fest and the weakest is January. TACO CABANA runs on a different calendar — its strongest month doesn't match the region's.
TACO CABANA — Address on File
The address the Comptroller has on the current filing (July 2026).
Where It Ranks
By July 2026 receipts alone — a single month, not a lifetime total.
Filing Record
❓Frequently Asked Questions
- Is TACO CABANA still open?
- TACO CABANA filed a mixed-beverage return for July 2026, reporting $381 — that is the newest month the Texas Comptroller has published for the Austin metro, so the filing record is current. A current filing is strong evidence the business is operating, but the Comptroller publishes tax returns, not hours: check with TACO CABANA directly before you go.
- How much does TACO CABANA make? (July 2026)
- TACO CABANA reported $381 in mixed-beverage gross receipts for July 2026, a change of -$235 from the previous month. That is a single month, not an average: over its whole reported history the venue has filed $841,656 across 235 months. This is mixed-beverage (alcohol) receipts only, not total business revenue.
- What were TACO CABANA's sales over the last twelve months?
- TACO CABANA reported $6,443 in mixed-beverage receipts over Aug 2025 – Jul 2026 (12 of 12 months filed), -38.7% against Aug 2024 – Jul 2025 ($10,508).
- Where is TACO CABANA located in SAN MARCOS?
- TACO CABANA files mixed-beverage returns for 135 LONG ST, SAN MARCOS, TX 78666, in Hays County. The Texas Comptroller lists the address on each monthly return; it reflects the permitted location, not necessarily a public entrance or current hours.
- What does TACO CABANA sell?
- Over August 2025 – July 2026 (the last 12 reported months), TACO CABANA reported 83% liquor, 0% wine, 17% beer and 0% cover charges. The largest share is liquor. Only alcoholic beverage sales and cover charges are reported to the Comptroller — food sales are not in this dataset.
- Is TACO CABANA busy? How does it rank among Austin bars?
- This dataset tracks mixed-beverage receipts, not foot traffic, so there is no direct measure of how busy TACO CABANA is. The closest proxy: by receipts reported for July 2026, TACO CABANA ranked #1830 of 1875 Austin-metro venues that filed for that month, and #74 of 76 venues in ZIP 78666. A higher-ranked venue sells more alcohol in a month; it is not a measure of how crowded it is at any given time, and that is a single month's rank, not a lifetime one.
- What time period does the TACO CABANA data cover?
- 235 reported months, January 2007 through July 2026. Mixed-beverage receipts publish about three to four weeks after a month closes; the newest month currently published for the Austin metro is July 2026. Every figure on this page names the exact window it covers, because a single month, a trailing-twelve-month total and a lifetime sum are three different quantities.
- Where does TACO CABANA's revenue data come from?
- The Texas Comptroller of Public Accounts publishes Mixed Beverage Gross Receipts, a monthly record every Texas mixed-beverage permit holder is required by law to file. This page reads that dataset directly and adds no estimates, no modelled figures and no user reviews.
ℹ️How to Read This Page
What mixed-beverage gross receipts are
Every bar, restaurant and venue in Texas holding a mixed-beverage permit must report its monthly alcoholic-beverage sales to the Texas Comptroller of Public Accounts. Those returns cover liquor, wine, beer and cover charges. They do not cover food, retail or non-alcoholic sales, so these figures are a slice of a venue's business, not its revenue.
Why every number here names a window
A single month, a trailing-twelve-month total and a lifetime sum are three different quantities, and averaging a venue's whole history produces a number that has never been true of any actual month. Each figure on this page therefore carries the exact period it covers. Where a comparison needs history this venue does not have — a full prior year, two complete twelve-month windows, three complete calendar years for a seasonal index — the comparison is omitted and the reason is stated, rather than shown as a zero.
How current is this?
Receipts publish about three to four weeks after a month closes. The newest month currently published for the Austin metro is July 2026, and every recency judgement on this page is measured against that month rather than against today's date — so a late publication by the Comptroller never changes a venue's status. TACO CABANA last filed for July 2026, which is that frontier month.
What a stopped filing does and does not mean
A stopped filing is not proof of closure — when a bar changes hands the new owner files under a new taxpayer and location number, so the old record goes quiet while the doors stay open. A gap can also be a remodel, a seasonal close, a permit transfer or a slow filer. This page never states that a business is closed; it states when it last filed.
Explore more SAN MARCOS bars & restaurants
Compare TACO CABANA against the rest of the Austin metro on the bars dashboard, where the explorer filters by city — Austin, Round Rock, Cedar Park, Georgetown and the rest — by revenue, and by filing recency, and maps every venue it finds.
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