Permit ended: Permit ended July 2024

The mixed-beverage permit for DBA: AUSTIN MARRIOTT NORTH ended on 2024-07-15. Final receipts reported: July 2024.

A stopped filing is not proof of closure — when a bar changes hands the new owner files under a new taxpayer and location number, so the old record goes quiet while the doors stay open.

Measured against July 2026, the newest month of Austin-metro receipts the Texas Comptroller has published. Everything below about DBA: AUSTIN MARRIOTT NORTH is a record of what was filed, not a claim about what is open today.

ROUND ROCK Bar Revenue History

DBA: AUSTIN MARRIOTT NORTH

$32,599 in mixed-beverage sales, July 2024 (-20.2% vs. June 2024)

2600 LA FRONTERA BLVD, ROUND ROCK, TX 78681Williamson County

$33K
Receipts, July 2024
$3.3M
Total reported, Aug 2016 – Jul 2024 (96 months)
$79K
Best month: January 2024

📊About DBA: AUSTIN MARRIOTT NORTH

DBA: AUSTIN MARRIOTT NORTH reported mixed-beverage sales at 2600 LA FRONTERA BLVD, ROUND ROCK, Texas 78681 in Williamson County. Its last reported month was July 2024, at $32,599. The Comptroller record stops there. A stopped filing is not proof of closure — when a bar changes hands the new owner files under a new taxpayer and location number, so the old record goes quiet while the doors stay open.

Across its filing history this location reported $3,345,918 over 96 monthly returns, August 2016 through July 2024 (2016 – 2024). That is a lifetime sum, not a monthly figure — the two are separated everywhere on this page. Its strongest single month on record was January 2024, at $78,701.

The Texas Comptroller records the mixed-beverage responsibility for this location as having ended on 2024-07-15. That is the state saying the permit period closed, which is stronger evidence than a simple gap in filings — but it still describes a permit, not a front door.

📉How DBA: AUSTIN MARRIOTT NORTH Was Trending

Each comparison names both windows. Where a comparison is not valid for this venue it is left out rather than filled with a zero.

Month over month
-20.2%
-$8K
July 2024 vs. June 2024
$32,599 vs. $40,839
Year over year, same month
-33.4%
-$16K
July 2024 vs. July 2023
$32,599 vs. $48,984

DBA: AUSTIN MARRIOTT NORTH filed 96 consecutive monthly returns through July 2024.

Comparisons we cannot make for this venue (3)
  • Year over year, twelve-month totals: Needs two complete twelve-month windows to compare.
  • Trailing twelve months: Only 0 of the 12 months ending July 2026 were reported.
  • Trailing three months: Only 0 of the 3 months ending July 2026 were reported.

📈Monthly Receipts, August 2016July 2024

96 monthly returns filed by DBA: AUSTIN MARRIOTT NORTH. Months with no filing are absent from the series rather than plotted as zero — a missing month means the venue did not file, which is not the same as reporting nothing. A month that was filed with no receipts is a real filing and is plotted, on the baseline and marked, because that too is a different fact from either of the other two.

Latest month with receipts: Jul 2024
$33K
Liquor: $18KWine: $5KBeer: $10K
20.2%
July 2024 vs. June 2024

Monthly Revenue by Category

96 months of data • Hover or tap to explore
$79K$39K$0
Apr 2020: return filed, no receipts reportedMay 2020: return filed, no receipts reported
Aug 2016
Apr 2018
Dec 2019
Aug 2021
Apr 2023
Jul 2024
Liquor
Wine
Beer
Cover
Not broken down by the filer
Return filed, no receipts

2 of these 96 months were filed as a return reporting no receipts — plotted on the baseline and ringed, because a filed $0 return is a real filing, not revenue. Months with no return filed at all are not in this series: the line skips them rather than dropping to the baseline, so a gap in filing never reads as a month of zero sales.

Annual Comparison

Calendar-year totals as filed. A year with fewer than 12 filed months is marked — a part-year total is not comparable to a full one.

2024
$340K7 of 12 months filed
2023
$583K
2022
$434K
2021
$206K
2020
$134K
2019
$522K
2018
$485K
2017
$469K
2016
$175K5 of 12 months filed

📅Year by Year

Calendar-year totals as filed. A year-over-year change is shown only where both years are effectively complete — comparing a full year against a four-month stub would be a fabricated collapse.

DBA: AUSTIN MARRIOTT NORTH's calendar-year mixed-beverage receipts, August 2016July 2024. Source: Texas Comptroller of Public Accounts, dataset naix-2893.
YearMonths filedReceipts reportedvs. prior year
20165 of 12 (partial)$174,720
201712 of 12$468,659
201812 of 12$484,507+3.4%
201912 of 12$521,812+7.7%
202012 of 12$133,794-74.4%
202112 of 12$206,067+54.0%
202212 of 12$433,511+110.4%
202312 of 12$583,094+34.5%
20247 of 12 (partial)$339,754

🥃What Sold: Revenue Mix

Share of reported receipts by category over August 2023 – July 2024 (the last 12 reported months). Only alcoholic beverage sales and cover charges are reported to the Comptroller; food is not in this dataset.

Liquor
58.2%
$352,858
Wine
15.5%
$94,182
Beer
26.3%
$159,601

🗓️Seasonal Pattern

How DBA: AUSTIN MARRIOTT NORTH distributes its year, averaged over 2018 – 2023. 100 equals this venue's own average reported month — the index compares the venue to itself, never to another bar. Its strongest month is October (143), its weakest is July (71).

Across every Austin-metro venue with enough history to measure (2017 – 2025), the strongest month overall is October, around ACL Fest and the weakest is January. DBA: AUSTIN MARRIOTT NORTH follows that same regional pattern — its own strongest month matches the metro's.

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96
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93
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83
71
86
95
143
106
132
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DBA: AUSTIN MARRIOTT NORTH — Address on File

2600 LA FRONTERA BLVD
ROUND ROCK, TX 78681
County: Williamson

The address the Comptroller has on the final filing (July 2024).

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Where It Ranks

By July 2024 receipts alone — a single month, not a lifetime total.

#943 of 1815
Austin-metro venues that reported receipts in July 2024

Filing Record

StatusPermit ended July 2024
Taxpayer nameWHI AUSTIN NORTH MANAGEMENT LLC
TABC permitRM953692
First reported monthAugust 2016
Latest return filedJuly 2024
Months filed96
Permit responsibility ended2024-07-15
Newest metro month publishedJuly 2026
Months behind24
Official Data Source
Texas Comptroller
Mixed Beverage Gross Receipts
View Dataset

Frequently Asked Questions

Is DBA: AUSTIN MARRIOTT NORTH still open?
The Texas Comptroller records the mixed-beverage responsibility for DBA: AUSTIN MARRIOTT NORTH as having ended on 2024-07-15, with its final return filed for July 2024. That is the state stating the permit period closed, which is the strongest closure signal in this dataset — but it describes a permit, not a front door. Its last month with receipts was July 2024, at $32,599. A stopped filing is not proof of closure — when a bar changes hands the new owner files under a new taxpayer and location number, so the old record goes quiet while the doors stay open.
How much does DBA: AUSTIN MARRIOTT NORTH make? (July 2024)
DBA: AUSTIN MARRIOTT NORTH reported $32,599 in mixed-beverage gross receipts for July 2024, -20.2% against June 2024 and -33.4% against July 2023. That is a single month, not an average: over its whole reported history the venue has filed $3,345,918 across 96 months. This is mixed-beverage (alcohol) receipts only, not total business revenue.
Where was DBA: AUSTIN MARRIOTT NORTH located in ROUND ROCK?
DBA: AUSTIN MARRIOTT NORTH filed mixed-beverage returns for 2600 LA FRONTERA BLVD, ROUND ROCK, TX 78681, in Williamson County. The address is taken from the venue's filings, the most recent of which covers July 2024.
What did DBA: AUSTIN MARRIOTT NORTH sell?
Over August 2023 – July 2024 (the last 12 reported months), DBA: AUSTIN MARRIOTT NORTH reported 58% liquor, 16% wine, 26% beer and 0% cover charges. The largest share was liquor. Only alcoholic beverage sales and cover charges are reported to the Comptroller — food sales are not in this dataset.
Is DBA: AUSTIN MARRIOTT NORTH busy? How does it rank among Austin bars?
This dataset tracks mixed-beverage receipts, not foot traffic, so there is no direct measure of how busy DBA: AUSTIN MARRIOTT NORTH is. The closest proxy: by receipts reported for July 2024, DBA: AUSTIN MARRIOTT NORTH ranked #943 of 1815 Austin-metro venues that filed for that month, and #16 of 35 venues in ZIP 78681. A higher-ranked venue sells more alcohol in a month; it is not a measure of how crowded it is at any given time, and that is a single month's rank, not a lifetime one.
What time period does the DBA: AUSTIN MARRIOTT NORTH data cover?
96 reported months, August 2016 through July 2024. Mixed-beverage receipts publish about three to four weeks after a month closes; the newest month currently published for the Austin metro is July 2026. Every figure on this page names the exact window it covers, because a single month, a trailing-twelve-month total and a lifetime sum are three different quantities.
Where does DBA: AUSTIN MARRIOTT NORTH's revenue data come from?
The Texas Comptroller of Public Accounts publishes Mixed Beverage Gross Receipts, a monthly record every Texas mixed-beverage permit holder is required by law to file. This page reads that dataset directly and adds no estimates, no modelled figures and no user reviews.

ℹ️How to Read This Page

What mixed-beverage gross receipts are

Every bar, restaurant and venue in Texas holding a mixed-beverage permit must report its monthly alcoholic-beverage sales to the Texas Comptroller of Public Accounts. Those returns cover liquor, wine, beer and cover charges. They do not cover food, retail or non-alcoholic sales, so these figures are a slice of a venue's business, not its revenue.

Why every number here names a window

A single month, a trailing-twelve-month total and a lifetime sum are three different quantities, and averaging a venue's whole history produces a number that has never been true of any actual month. Each figure on this page therefore carries the exact period it covers. Where a comparison needs history this venue does not have — a full prior year, two complete twelve-month windows, three complete calendar years for a seasonal index — the comparison is omitted and the reason is stated, rather than shown as a zero.

How current is this?

Receipts publish about three to four weeks after a month closes. The newest month currently published for the Austin metro is July 2026, and every recency judgement on this page is measured against that month rather than against today's date — so a late publication by the Comptroller never changes a venue's status. DBA: AUSTIN MARRIOTT NORTH last filed for July 2024, 24 months behind it.

What a stopped filing does and does not mean

A stopped filing is not proof of closure — when a bar changes hands the new owner files under a new taxpayer and location number, so the old record goes quiet while the doors stay open. A gap can also be a remodel, a seasonal close, a permit transfer or a slow filer. This page never states that a business is closed; it states when it last filed.

Explore more ROUND ROCK bars & restaurants

Compare DBA: AUSTIN MARRIOTT NORTH against the rest of the Austin metro on the bars dashboard, where the explorer filters by city — Austin, Round Rock, Cedar Park, Georgetown and the rest — by revenue, and by filing recency, and maps every venue it finds.

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DBA: AUSTIN MARRIOTT NORTH

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