SAN MARCOS Bar Sales & Revenue Data
FIRST WATCH DAYTIME CAFE SAN MARCOS
$6,222 in mixed-beverage sales, July 2026 (+43.1% vs. June 2026)
1506 N INTERSTATE 35 STE 101, SAN MARCOS, TX 78666Hays County
📊About FIRST WATCH DAYTIME CAFE SAN MARCOS
FIRST WATCH DAYTIME CAFE SAN MARCOS holds a Texas mixed-beverage permit at 1506 N INTERSTATE 35 STE 101, SAN MARCOS, Texas 78666 in Hays County, and files monthly gross-receipt returns with the Texas Comptroller. Its most recent month with reported receipts is July 2026, at $6,222, which is also the newest month the Comptroller has published for the Austin metro.
Across its filing history this location reported $143,080 over 26 monthly returns, June 2024 through July 2026 (2024 – 2026). That is a lifetime sum, not a monthly figure — the two are separated everywhere on this page. Its strongest single month on record was July 2024, at $8,106.
As a mixed-beverage permit holder (TABC Permit #MB200129628), FIRST WATCH DAYTIME CAFE SAN MARCOS reports gross receipts from alcoholic beverage sales to the Texas Comptroller every month, as Texas law requires. Food sales are not part of this dataset, and neither are hours, menus or ownership.
📉How FIRST WATCH DAYTIME CAFE SAN MARCOS Is Trending
Each comparison names both windows. Where a comparison is not valid for this venue it is left out rather than filled with a zero.
FIRST WATCH DAYTIME CAFE SAN MARCOS filed 26 consecutive monthly returns through July 2026.
Comparisons we cannot make for this venue (1)
- Seasonal pattern: Needs 3 complete calendar years of filings; this venue has 1.
📈Monthly Receipts, June 2024 – July 2026
26 monthly returns filed by FIRST WATCH DAYTIME CAFE SAN MARCOS. Months with no filing are absent from the series rather than plotted as zero — a missing month means the venue did not file, which is not the same as reporting nothing. A month that was filed with no receipts is a real filing and is plotted, on the baseline and marked, because that too is a different fact from either of the other two.
Monthly Revenue by Category
26 months of data • Hover or tap to exploreMonths with no return filed at all are not in this series: the line skips them rather than dropping to the baseline, so a gap in filing never reads as a month of zero sales.
Annual Comparison
Calendar-year totals as filed. A year with fewer than 12 filed months is marked — a part-year total is not comparable to a full one.
📅Year by Year
Calendar-year totals as filed. A year-over-year change is shown only where both years are effectively complete — comparing a full year against a four-month stub would be a fabricated collapse.
| Year | Months filed | Receipts reported | vs. prior year |
|---|---|---|---|
| 2024 | 7 of 12 (partial) | $40,821 | |
| 2025 | 12 of 12 | $66,320 | |
| 2026 | 7 of 12 (partial) | $35,939 |
🥃What Sells: Revenue Mix
Share of reported receipts by category over August 2025 – July 2026 (the last 12 reported months). Only alcoholic beverage sales and cover charges are reported to the Comptroller; food is not in this dataset.
FIRST WATCH DAYTIME CAFE SAN MARCOS — Address on File
The address the Comptroller has on the current filing (July 2026).
Where It Ranks
By July 2026 receipts alone — a single month, not a lifetime total.
Filing Record
❓Frequently Asked Questions
- Is FIRST WATCH DAYTIME CAFE SAN MARCOS still open?
- FIRST WATCH DAYTIME CAFE SAN MARCOS filed a mixed-beverage return for July 2026, reporting $6,222 — that is the newest month the Texas Comptroller has published for the Austin metro, so the filing record is current. A current filing is strong evidence the business is operating, but the Comptroller publishes tax returns, not hours: check with FIRST WATCH DAYTIME CAFE SAN MARCOS directly before you go.
- How much does FIRST WATCH DAYTIME CAFE SAN MARCOS make? (July 2026)
- FIRST WATCH DAYTIME CAFE SAN MARCOS reported $6,222 in mixed-beverage gross receipts for July 2026, +43.1% against June 2026 and +20.4% against July 2025. That is a single month, not an average: over its whole reported history the venue has filed $143,080 across 26 months. This is mixed-beverage (alcohol) receipts only, not total business revenue.
- What were FIRST WATCH DAYTIME CAFE SAN MARCOS's sales over the last twelve months?
- FIRST WATCH DAYTIME CAFE SAN MARCOS reported $62,253 in mixed-beverage receipts over Aug 2025 – Jul 2026 (12 of 12 months filed), -10.6% against Aug 2024 – Jul 2025 ($69,645).
- Where is FIRST WATCH DAYTIME CAFE SAN MARCOS located in SAN MARCOS?
- FIRST WATCH DAYTIME CAFE SAN MARCOS files mixed-beverage returns for 1506 N INTERSTATE 35 STE 101, SAN MARCOS, TX 78666, in Hays County. The Texas Comptroller lists the address on each monthly return; it reflects the permitted location, not necessarily a public entrance or current hours.
- What does FIRST WATCH DAYTIME CAFE SAN MARCOS sell?
- Over August 2025 – July 2026 (the last 12 reported months), FIRST WATCH DAYTIME CAFE SAN MARCOS reported 76% liquor, 24% wine, 0% beer and 0% cover charges. The largest share is liquor. Only alcoholic beverage sales and cover charges are reported to the Comptroller — food sales are not in this dataset.
- Is FIRST WATCH DAYTIME CAFE SAN MARCOS busy? How does it rank among Austin bars?
- This dataset tracks mixed-beverage receipts, not foot traffic, so there is no direct measure of how busy FIRST WATCH DAYTIME CAFE SAN MARCOS is. The closest proxy: by receipts reported for July 2026, FIRST WATCH DAYTIME CAFE SAN MARCOS ranked #1537 of 1875 Austin-metro venues that filed for that month, and #60 of 76 venues in ZIP 78666. A higher-ranked venue sells more alcohol in a month; it is not a measure of how crowded it is at any given time, and that is a single month's rank, not a lifetime one.
- What time period does the FIRST WATCH DAYTIME CAFE SAN MARCOS data cover?
- 26 reported months, June 2024 through July 2026. Mixed-beverage receipts publish about three to four weeks after a month closes; the newest month currently published for the Austin metro is July 2026. Every figure on this page names the exact window it covers, because a single month, a trailing-twelve-month total and a lifetime sum are three different quantities.
- Where does FIRST WATCH DAYTIME CAFE SAN MARCOS's revenue data come from?
- The Texas Comptroller of Public Accounts publishes Mixed Beverage Gross Receipts, a monthly record every Texas mixed-beverage permit holder is required by law to file. This page reads that dataset directly and adds no estimates, no modelled figures and no user reviews.
ℹ️How to Read This Page
What mixed-beverage gross receipts are
Every bar, restaurant and venue in Texas holding a mixed-beverage permit must report its monthly alcoholic-beverage sales to the Texas Comptroller of Public Accounts. Those returns cover liquor, wine, beer and cover charges. They do not cover food, retail or non-alcoholic sales, so these figures are a slice of a venue's business, not its revenue.
Why every number here names a window
A single month, a trailing-twelve-month total and a lifetime sum are three different quantities, and averaging a venue's whole history produces a number that has never been true of any actual month. Each figure on this page therefore carries the exact period it covers. Where a comparison needs history this venue does not have — a full prior year, two complete twelve-month windows, three complete calendar years for a seasonal index — the comparison is omitted and the reason is stated, rather than shown as a zero.
How current is this?
Receipts publish about three to four weeks after a month closes. The newest month currently published for the Austin metro is July 2026, and every recency judgement on this page is measured against that month rather than against today's date — so a late publication by the Comptroller never changes a venue's status. FIRST WATCH DAYTIME CAFE SAN MARCOS last filed for July 2026, which is that frontier month.
What a stopped filing does and does not mean
A stopped filing is not proof of closure — when a bar changes hands the new owner files under a new taxpayer and location number, so the old record goes quiet while the doors stay open. A gap can also be a remodel, a seasonal close, a permit transfer or a slow filer. This page never states that a business is closed; it states when it last filed.
Explore more SAN MARCOS bars & restaurants
Compare FIRST WATCH DAYTIME CAFE SAN MARCOS against the rest of the Austin metro on the bars dashboard, where the explorer filters by city — Austin, Round Rock, Cedar Park, Georgetown and the rest — by revenue, and by filing recency, and maps every venue it finds.
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